Three Reasons To Launch a Business Podcast

It seems like every company on earth has their own podcast at this point, which makes many business owners feel like they need to launch one to keep up. Although we don’t advise having one just to be like everyone else, there are many compelling and valuable reasons to.

Here at Alice Violet Creative we take away the guesswork and time-intensive editing by offering full podcasting services from editing, hosting, producing and distributing to show format, sourcing guests, tone of voice and iconography. We also offer one-off training sessions if you want to run the whole thing in-house.

Here are three reasons to consider launching a podcast for your business.

1. People invest their time in podcasts

I would advise that your podcast is a minimum of once monthly to give your audience this regular content to look forward to. The worst thing you can ever do is trick them into a long-form advertorial. Podcasts are a medium to allow your audience to get to know your employees, your brand values and your opinions. Sharing content which is entertaining, appropriately paced and valuable is key.

YouTube is another medium people actively consume content from as it is consumed in a similar way to Netflix and other streaming sites. It’s also a large search engine meaning that people are (mostly) searching for content to consume rather than just having it served up in the algorithm like other platforms. Sharing full or partial podcast episodes on YouTube with or without video is really valuable. YouTube also has enormous SEO benefits so ensure your titles and descriptions are adequately optimised for maximum exposure.

2. Podcasts enable you to build authority and credibility

It’s also great to have opinions and thought leadership surrounding things that are happening in your industry on a longer term so that your content has a longer life-span. If you can establish yourselves as experts and leaders within your given field of expertise this will make converting those listeners into customers much easier.

You can invite industry experts and leaders or even partners and customers onto your show to tell their story, it’s ok for self-promotion as long as it’s a side serving with genuinely valuable content.

3. Podcasts enable you to delve deeper

That being said, you need to remember that a podcast is a form of entertainment, so if a topic can be covered in less time it should be. The only reason to spread something over a longer time frame is because it requires it.